Brief

The Marketing Director leads the marketing function at uat.impress.ai. They own the company branding and positioning and ensure it through various activities. This includes competitive intelligence, sales enablement, product launches, and all activities that impact our branding, positioning, and visibility ranging from website to social media to collateral that is sent out.

Responsibilities

• Coordinate product launches with the product managers
  • Product managers own what to build. The marketing manager provides strategic input on “how to position” based on knowledge of competitive intelligence and shed more light on user personas and their likely reception.
  • The marketing manager also engages copywriters and designers to create necessary collateral. And leverages on digital marketing to push things.
  • Along with product managers, they ensure that demos and other collateral are available to the sales team.
• Owner of competitive intelligence
  • Coordinate with and keep a track of all the different kind of knowledge we have on competitors and the market that drives our positioning
  • They have to coordinate and keep track of information from all sources, ranging from internally sourced information in the marketing team to other teams in the company (like sales, strategy and product marketing) and external vendors and consultants that we engage to strengthen our knowledge of the market.
  • They share and ensure that these external reports and analysis are understood and utilized by internal stakeholders to utilize this information
• Sales enablement
  • They know the roadmap and positioning and should thus at the base level ensure that the sales team know how to sell and position things
  • They ensure that demos and other collateral are available to sales team and sales team knows how to use this collateral
  • The head of marketing ensure that sales and product are in sync
  • Proposals, slides and other content that is used by the sales/CS team should be aligned with how the company wants to position itself.
• Own the company branding and positioning
  • Ensure product roadmap (short, medium and long term) are in sync with our positioning and branding
  • Ensure that sales/Customer Success and all client/prospect facing teams are in sync without positioning and branding
  • Ensure that all marketing and collateral created are in sync with our positioning and branding
  • Ensure that investment relations team and consequently investors are in sync with our positioning and branding
  • Enforce this branding and positioning both internally and externally through all the different media that we have in our control
    • Directly through resources reporting to marketing
    • Indirectly through directly working with leadership and management team
  • Own Public Relations by creating and executing on opportunities that help the company scale.
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve all marketing material
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Essential Skills/ Knowledge

• Proven experience as a Product Marketing Manager, Brand Manager or similar role
• Background in design and copywriting is a plus
• Experience in market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns, webinars, account based marketing, podcasts, video marketing, social media marketing, SEO, content marketing)
• Working knowledge of web analytics tools (Google Analytics, WebTrends)
• Excellent communication skills
• Keen eye for detail
• Creativity
• Analytical mind and strong quantitative skills
• Strategic thinker
• Strong stakeholder management skills with the ability to lead a team and influence the company leadership in a way that maximises company’s positioning

Essential Experience

Desirable Experience

Desirable Education/Certification